Search engine optimization requires many techniques that must be properly implemented in order to achieve high ranking on the search engines. Besides providing quality content and using proper keyword density, one major factor in on-site SEO is the proper use of the header tag. If you are not familiar with H1 usage, a good example would be the heading of the first paragraph of a blog post or web page.
Search engines look for the header tags to figure out the content of the page. There is also a benefit to the human reader as good H1 usage provides proper layout and makes the material easier to read and follow. This benefit goes beyond the average person visiting a website, using header tags also improves the accessibility of your webpage by providing valuable information to the screen readers used by the vision impaired.
Proper search engine optimization takes time to implement, but is very rewarding if done correctly. The fruits of this labor will result in high search engine rankings which equates to more traffic. Many website owners prefer SEO to Pay Per Click advertising, because the traffic is free.
Pay Per Click (PPC) advertising can definitely be rewarding, but with the drawback of being an on-going cost, where as building a strong SEO foundation can result in higher search engine rankings at no reoccurring cost.
Making use of the the h1, h2, and h3 tags is one of the easiest way to get higher ranking on search engines. Below is an example of how to implement all three header tags properly.
<h1>Website SEO Basics</h1>
<p>Here is some text for paragraph one</p>
<h2>Achieving Better SEO</h2>
<p>Here is some text for paragraph two</p>
<h3>Rank Higher on Google</h3>
<p>Here is some text for paragraph three</p>
I is a good idea to insert your main keyword(s) in the h1 tag. The h1 tag should be used only once (though lesser header tags can be used on multiple occasions). Your secondary keywords can be inserted in the other header tags (h2,h3,etc) and your related keywords should be mentioned throughout the content.