What is Twitter?

Twitter is a social website that is growing in popularity among people of all ages. It allows you to post 140 characters at a time to let your followers know what you are doing. Followers are people who added you to their page and who can see all your updates. Twitter also lets you post pictures and links, as well as communicate with other users. Also, there are a lot of interesting applications for Twitter, such as TweetGift (virtual gifts), and TweetWhatYouEat (a food diary).

Why is Twitter good for your business?

Twitter is a good way to promote your business as it lets you post information about your company and also about current/upcoming products and services you offer. Also, you can follow
people in your area, most of whom are likely to follow you back, allowing your ‘tweets’ (your 140 character messages) to reach more people, which gives you a greater chance of building buzz as well as generating leads. Twitter can also help with networking in many ways, one of which would be finding and vetting new employees.

Most people these days are on at least a few social networking sites. It’s become a common practice to vet potential employees by visiting their pages on these sites.

Twitter Limits

One probably wonders if Twitter users have limitations on following and being followed. The answer is that there are limits, mainly to prevent spam.

  • 1,000 updates per day
  • 1,000 direct messages per day
  • 100 API requests per hour
  • Follow limit (Per day)
  • Unlimited amount of people who can follow you

Also, everyone is allowed to follow 2000 people, and this number can go up according to the number of people who are follwing you.
Those limits were imposed last year, due to the enormous amount of spam the site was encountering.

Tips on how to use Twitter for your business

Even though you are using Twitter to boost your business, each tweet should not be business related. People are people, and they want to feel like you are a person, not a computer promoting a product. This being said, here are a few things you can do to move away from the typical advertising:

  • Post a joke or a funny picture
  • Ask questions that can be answered by people following you
  • Give advice
  • Post a useful or just interesting link

Twitter can boost your business, build buzz, and find new prospective employees. But it can be time-consuming, especially at first when trying to follow as many people as possible and post useful and informative tweets. Here at Storm Code, we can help you build a network, and manage it for you. We always find new ideas to promote your business as well as looking at what your competitors are doing. This helps to ensure that you get the most exposure as you can. For more information about our Social Marketing services or if you have any questions please contact us at support@stormcode.net

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