There’s no doubt that mobile is the present and the future. Research suggests the following:
- More than 20 percent of Google searches are performed on a mobile devices
- 25 percent of Internet users in the US only access internet via mobile devices
- There are over 6 billion mobile devices worldwide
- 74 percent of smart-phone shoppers have made a purchase after research on their phone
- Sites that are not mobile friendly have bounce rates between 85-90 percent.
Based on the numbers, you’d expect that all businesses have optimized their sites for mobile. Surprisingly, this isn’t the case. Across the world many businesses, including e-commerce giants, have been slow to adopt mobile friendly design. Why is there such resistance for mobile despite its exponential growth? Many companies do not want to create a separate site specifically for mobile and believe that their loyal customers will browse their site regardless. While some customers might struggle through a non-mobile site simply because of brand loyalty, 48 percent of users will view a company negatively if the site doesn’t function well on mobile and will immediately navigate away. It can be expensive and time-consuming to create two separate site designs, but there is an easier option – responsive web design. Responsive design basically means a site has been created so that all components remain the same on any device. Not only does it improve user experience across multiple platforms, it is also Google’s preferred mobile configuration. If you intend to be competitive in today’s online world, it’s important to stay ahead of the curve. Since many businesses are still dragging their feet with mobile optimization, it’s a perfect time to take advantage of the market. You can learn more about responsive design, its benefits and the tools you can use to truly make your site mobile-friendly in the following infographic.
This is a guest post by Ivan Serrano, an online entrepreneur who enjoys writing about tech, globalization, and business communications. He often contributes to 1800-number.com’s blog, and he prides himself on his love of sharing information with others. Ivan is passionate about what he does, and aims to stimulate conversation with his work.