Marketing
Growing your Business: SEO
Search Engine Optimization, commonly referred to as SEO, is a vastly important part of growing your business. Having a high page rank on Search Engines like Google for keywords relating to your business does more than just drive sales to your website. It gives you credibility. It has a psychological effect on potential clients, immediately bolstering trust in your product [...]
Google Adwords and You
Google Adwords when properly utilized and managed can drive business to your website. You may not know it, but you are already farmiliar with the Adwords program. The advertisements that appear on the right hand side of your Google Search results, in your GMail, on Google Maps, and on the massive and ever growing Google affiliate network are the end product of a Google Adwords campaign.
Live Chat on your Website
Many people hear the words ‘Live Chat’ and think ‘Expensive’. However, it is possible to have a live chat service installed on your website that will allow you to communicate directly with your clients, and potential clients. The costs do vary depending on the business and the level of customization involved. That being said, with [...]
A Digital Office
In this time of economic turmoil everyone is feeling the pinch. Your customers are spending less money, which in turn leaves your business with less money to spend. No company can stop spending entirely even in the most dire of times, which leads you to reanalyze what you are spending your money on. Where is [...]
Internships
Interns can be a very powerful tool for any business. Most interns are highly motivated, driven, and up to date with the goings-on of whatever area they are applying for an internship in. The fact that they are green when it comes to your specific business, and perhaps your area of business in general should [...]
Portfolio
Our portfolio is very important. It helps our clients and potential clients to get an idea of what we are all about at Storm Code. We try to keep our portfolio fresh, with our most recent projects and our crowning achievements. We have just updated our portfolio with four fresh websites. How did we decide [...]
Content: Be prepared.
Content is the most important part of any website. It can be the text, audio, video and images that appear on each page. At a very basic level Web Design can be broken into two different parts. On one side you have the development of the actual pages, be it HTML, JavaScript, PHP, ASP, AJAX, [...]
Creeping Functionality
Creeping Functionality, also known as Scope Creep is often described as “Death by a thousand cuts.”. It occurs when new functionality and features are constantly being added to a project that is already in progress. It can increase cost, push back the completion date, and severely damage development strategy for a project. How does Creeping [...]
Why CSS?
CSS (Cascading Style Sheets) has been a buzz word in the web design and development market since it’s inception in 1997. Since it’s creation it has been adopted and standardized by all the major web browsers. It’s nothing magical or hard to understand so lets break down exactly what CSS is and how it can [...]
